Supporting a growing database of cooking & wellness content.

CASE DESCRIPTION

Helping the user to locate what they need in a sea of content.

Going from 296 recipes to 106 videos and 71 blog posts, website visitors struggled to locate content efficiently from the homepage.

Branding was outdated and led to inconsistencies in the visual representation and navigation.

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Goal:

Provide the user with a way to efficiently navigate and find their desired content while supporting a growing database

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Client:

Pick Up Limes

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Services:

UX/UI Design

PickUpLimes wellness website ux/ui design image PickUpLimes wellness website ux/ui design image

Information architecture as our main focus.

Together with our client and a hand full of users we completely redesigned the sitemap and removed any friction when navigating.

A remodeled brand that fits a larger adience.

A modern look that reflects our client’s personal brand and a more intuitive way to browse through content resulted in an increase in traffic.

PickUpLimes wellness website ux/ui design for mobile, tablet and desktop image PickUpLimes wellness website ux/ui design for mobile, tablet and desktop image