Making a healthy lifestyle accessible.

CASE DESCRIPTION

Addressing the underlying concerns of a plant-based lifestyle.

The current plant-based food & drink market fails to lower the users’ concerns and anxiety of the full experience of adopting plant-based meals, from learning about plant nutrition to execution.

Plauxible will address this gap by serving as a personalized guide that is tailored to their specific needs.

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Goal:

How to support people safely adopting more plant-based meals with confidence.

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Client:

Plauxible

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Services:

UX/UI Design

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Three interconnected features.

Recipe filters and simplified nutritional content aim to elevate pressure to eat balanced and the interconnected relations between features invites convenience, learning and action.

Collecting leads for the beta launch through a landing page.

Nothing is more terrifying than seeking validation for user interest in a product that you’ve put your heart and soul in. This is why we designed a landing page prior to the development phase.

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The first version in the hands of real users.

In these early ages, the product has been tested in controlled environments to rapidly gather feedback, improve and fill any missing gaps.

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